BASKETBALL FOREVER

Launch new social advertising campaigns to reduce the Cost Per Purchase on their eCommerce merchandise website.

Challenge

The team wanted to reduce the Cost per Purchase of their Facebook advertising campaigns.

Most of their audience was based in the Phillipines and Indonesia. Basketball Forever wanted to monetize their audience through an eCommerce approach.

Solution

Flobox’s Watcher were able to hone down on the most frequent and profitable audiences to reduce their Cost Per Purchase by 67%.

The Results

45%

Increase in online sales volume

67%

Reduction in Cost Per Purchase

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