TALENTVINE

Seeking for a new channel to acquire employers in-market to make new hires.

Challenge

TalentVine were seeking a new channel to acquire employers in-market to make new hires. After 2 months of managing Facebook ads internally, they had achieved an average Cost Per Lead of over $200 with a 2.2x return on ad spend.  The high lead cost was problematic to their expansion strategy given their long sales cycle.

Solution

TalentVine’s CEO Justin approached Flobox to optimise their acquisition campaigns with the goal to reduce the Cost Per Lead.

To gain in-depth insights on TalentVine’s advertising activities, the Flobox Audit Tool generated an audit report which analysed and highlighted key variables that created abnormalities in their historical campaigns. Using the historical data, the Flobox Watcher made over 50 optimisations to the targeting and budget specifications and provided a number of creative suggestions to the TalentVine team.

The Results

+68%

Reduction in Cost Per Lead 

21hrs

Saved per week for the internal marketing team

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